Talisma Corporation Pvt. Ltd, a provider of Customer Relationship Management (CRM) solutions, has launched its next generation Sales Force Automation Solution aimed at improving productivity of the sales team.

Raj Mruthyunjayappa, Managing Director, Talisma's Asia-Pacific Operations, said, "According to research analysts sales people have been selling only 40 percent of the time. The rest of the time is spent on administration, sending e-mails, making reports, etc. Our goal is to take it much higher."

The software an upgrade to the existing solution is a 'point and click' mobile workforce solution like a mobile CRM and is positioned as a saleforce productivity enhancement tool.

The ability to launch a mobile conversation through the software, record and replay is one of its unique features, says Mruthyunjayappa. "From a business user standpoint good business intelligence has been built into the software. Behavioral intelligence can be obtained from both sales team and the customer side such as – what time of the day people prefer what mode of communication, profiling of the customers based on band, segments, prices or locations."

In response to a query on Web 2.0 integration, Mruthyunjayappa said that the company has plans to build a social networking environment such as Facebook, Myspace or LinkedIn onto the product. "The R&D is currently going on for the next version. We have other things like IM (Instant Messenger) which is currently a one to one media but, we are planning to build a business to customer chat into the next version," he adds.

Commenting on the cloud computing buzz, Mruthyunjayappa said, "Cloud computing can be loosely termed as Saas especially because of the portal services. (If customers are) leveraging the back-end infrastructure of Talisma, it is cloud computing. It’s more of a jazz word because our Saas services are in place for 9 years."

As for customers looking to tap into the SaaS (Software-as-a-Service) services, Mruthyunjayappa says that CIOs from BFSI segment are a lot more conservative compared to other verticals due to various RBI guidelines, while BPOs and KPOs are more open to adopting SaaS.

About Talisma
Talisma Corporation Pvt. Ltd., a Campus Management company, is a leading Customer Relationship Management (CRM) software solutions provider. Talisma provides best-in-class, flexible, and affordable CRM software, which enables Customer Lifecycle Management across sales, service, and marketing functions, and powers organizations to quickly, effectively, and accurately communicate with customers using a multichannel communication strategy. With Talisma’s expertise, thousands of customers across different verticals have accelerated their growth by creating personalized experiences with their clients. Headquartered in Boca Raton, Talisma’s APAC and Europe head office is based in Bengaluru, India. Talisma's other offices in India are in Mumbai, Chennai, Delhi, and Kolkata. Visit us at www.talisma.com

Forward-looking Statements
Certain statements in this release are forward-looking statements, which involve a number of risks, uncertainties, assumptions and other factors that could cause actual results to differ materially from those in such forward-looking statements. All statements, other than statements of historical fact are statements that could be deemed forward looking statements, including but not limited to the statements containing the words 'planned', 'expects', 'believes', 'strategy', 'opportunity', 'anticipates', 'hopes' or other similar words. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding impact of pending regulatory proceedings, fluctuations in earnings, our ability to manage growth, intense competition in IT services, Business Process Outsourcing and consulting services including those factors which may affect our cost advantage, wage increases in India, customer acceptances of our services, products and fee structures, our ability to attract and retain highly skilled professionals, our ability to integrate acquired assets in a cost effective and timely manner, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks, our ability to successfully complete and integrate potential acquisitions, the success of our brand development efforts, liability for damages on our service contracts, the success of the companies /entities in which we have made strategic investments, withdrawal of governmental fiscal incentives, political instability, legal restrictions on raising capital or acquiring companies outside India, and unauthorized use of our intellectual property, other risks, uncertainties and general economic conditions affecting our industry. There can be no assurance that the forward looking statements made herein will prove to be accurate, and issuance of such forward looking statements should not be regarded as a representation by the Company, or any other person, that the objective and plans of the Company will be achieved. All forward looking statements made herein are based on information presently available to the management of the Company and the Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

For details contact:
Talisma Corporation Pvt. Ltd.
Rajeev N S
Bangalore, Karnataka
Phone: +91 98867 84615
Email: rajeevns@talisma.com


HCL Technologies Ltd. – BPO Services
Patricia Sridhar
Chennai, Tamil Nadu
Phone: +91 96000 48422
Email: patricia.sridhar@hcl.in