Bangalore, India - May 26, 2011 Talisma Corporation Pvt. Ltd., a leading provider of Customer Relationship Management (CRM) software solutions today announced the launch of two pioneering solutions to help organizations leverage social media and improve business decision making. The applications were launched at Talisma’s annual business and technology conference ‘Talisma Insight’ in Mumbai. Talisma also announced significant enhancements to their existing CRM product at the event.

Talisma Social CRM is a multi dimensional application that understands the behavior of social media participants empowering organizations to launch targeted cost effective social campaigns, conduct sentiment analyses on social media conversations of interest, gain greater insights into customer preferences, reduce lead generation costs, and enter into profitable conversations with customers on social media sites. The application comes with several innovative features designed to help institutions derive greater marketing mileage from their investments in social media.

Talisma has also developed a business intelligence application, Talisma Performance Analytics designed to match the diverse expectations that organizations have today. This application empowers business users by offering a reliable reporting and analysis platform, liberating their data from the confines of the transaction system and helps them in informed decision-making.

Talisma Performance Analytics will help organizations gain competitive advantage and enable them to be better placed in understanding customer behavior, competitive pressures and market scenarios.

Mr. Raj Mruthyunjayappa, Managing Director, APAC and EMEA, Talisma Corporation Pvt. Ltd. says, “We believe that innovation is the cornerstone of growth and competitive difference. For over a decade, Talisma has been partnering customers in their mission to set new service benchmarks through technology driven innovation. We are always prepared to help our customers match pace with changes in the industry, market and customer preferences”.

Talisma conducted diverse sessions during the conference covering dynamics associated with managing customer relationships, CRM implementation across verticals and emerging trends, shedding light and clarifying some of the pressing needs in the industry today. Technical sessions and training were also conducted on Talisma’s two latest offerings, Talisma Social CRM and Talisma CRM Performance Analytics.

About Talisma
For over a decade, Talisma has been helping global institutions hone their customer management strategies to build long-lasting and profitable customer relationships across 26 countries. Talisma’s enterprise CRM customers are today setting new service benchmarks across the industry and staying a step ahead of their competition through innovative and effective customer relationship strategies.

Talisma is a fully owned subsidiary of Campus Management Corp., a leader in enterprise software and services. For more information, visit www.talisma.com.

For details contact:
Talisma Corporation Pvt. Ltd.
Devdutt S. Manay
Bangalore, Karnataka
Phone: +91 96110 25577
Email: DevduttM@talisma.com