Stage highly targeted campaigns and measure results
Talisma Marketing helps you design and execute personalized electronic and traditional marketing campaigns. You can also manage target lists, automate key aspects of campaigns, and determine which campaigns work best through advanced analytics. Talisma Marketing's powerful analysis tool helps you track response rates, costs, and return on investment (ROI) of each campaign.
Graphical campaign workflow
An intuitive user interface driven workflow model allows the easy creation and management of both simple and complex campaigns. Any step in the campaign workflow can be tracked, analyzed, and modified with relative ease.
Advanced reporting and analytics features in Talisma allow an organization to gain insight and make adjustments to marketing campaign activities in real time.
Talisma Marketing consolidates customer data from an outbound campaign, a campaign response, or a non-campaign related communication to create personalized messages that are more targeted and appropriate.