Talisma Marketing helps you design and execute personalized electronic and traditional marketing campaigns. You can
also manage target lists, automate key aspects of campaigns, and determine which campaigns work best through
advanced analytics. Talisma Marketing's powerful analysis tool helps you track response rates, costs, and return
on investment (ROI) of each campaign.
An intuitive user interface driven workflow model allows the easy creation and management of both simple and complex
campaigns. Any step in the campaign workflow can be tracked, analyzed, and modified with relative ease.
Advanced reporting and analytics features in Talisma allow an organization to gain insight and make adjustments to
marketing campaign activities in real time.