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		<title><![CDATA[Talisma Industry News Feed]]></title>
		<description><![CDATA[Talisma Industry News]]></description>
		<link>http://www.talisma.com/tal_news/industry_news.aspx</link>
		<language>en-US</language>
		<copyright><![CDATA[Copyright 2008, Talisma Corporation]]></copyright>
		<pubDate>Mon, 12 May 2008 08:00:01 GMT</pubDate>
		<lastBuildDate>Mon, 12 May 2008 08:00:01 GMT</lastBuildDate>
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			<title><![CDATA[Mobile VoIP technology 'one of the future']]></title>
			<description><![CDATA[Mobile phones in the UK are yet to fully benefit from the use of Voice over Internet Protocol (VoIP) technology, which is still in development, but it is expected that it will become more popular...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=975</link>
			<pubDate>Fri, 9 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Outsourced helpdesks: It is all about 'cost savings versus customer satisfaction']]></title>
			<description><![CDATA[Customer satisfaction must play a key role in deciding whether to outsource call-centre services to an offshore location, despite the obvious advantage of cost savings which can be as much as 30 to...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=974</link>
			<pubDate>Thu, 8 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Businesses missing out on customer data from social networks, survey says]]></title>
			<description><![CDATA[Information from social networks could be a very useful source of customer insight and at the moment businesses are failing to analyze it, a survey reported by Precision Marketing has found. Almost...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=973</link>
			<pubDate>Thu, 8 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Teamwork is key to CRM strategy success, expert says]]></title>
			<description><![CDATA[Teamwork is essential if any CRM strategy is going to work, according to the founder of a management consulting company who gave a speech at SAPPHIRE 2008 - the enterprise software provider SAP's...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=972</link>
			<pubDate>Wed, 7 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Expert offers strategy tips for VoIP rollout]]></title>
			<description><![CDATA[Useful advice for companies intending to rollout a Voice over Internet Protocol (VoIP) service is offered by technology consultant Debra Littlejohn Shinder in an article for TechRepublic. The first...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=971</link>
			<pubDate>Wed, 7 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Company wins email marketing award]]></title>
			<description><![CDATA[OTOlabs was honored with a silver award in the Best Consumer Non-Email Opt-in Messaging category at the MarketingSherpa's 3rd Annual Email Summit in February it has been reported by Fox Business. The...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=970</link>
			<pubDate>Tue, 6 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Expert highlights importance of online presence for healthcare firms]]></title>
			<description><![CDATA[Important search engine marketing plans for healthcare businesses are to be discussed by the CEO of Oneupweb, Lisa Wehr. Ms Wehr is to outline the best ways for healthcare companies to attract their...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=969</link>
			<pubDate>Tue, 6 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Marketing initiatives 'supported' by use of Web 2.0]]></title>
			<description><![CDATA[A young workforce who asks for seamless, real-time interaction on the web has prompted companies to allow the use of Web 2.0 applications in order to generate sales leads, recruit talent and test...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=968</link>
			<pubDate>Fri, 2 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Web popularity has not affected phone interaction with companies, expert says]]></title>
			<description><![CDATA[Old-fashioned phone conversations are still very much part of the interaction between companies and customers, despite the broadly-established use of the internet as a way of communication, officials...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=967</link>
			<pubDate>Fri, 2 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Survey: Consumer sentiment records drop in April]]></title>
			<description><![CDATA[The US has experienced a drop of nearly seven percentage points in consumer sentiment in April, according to the results of the Reuters/University of Michigan (R/UM) Survey of Consumers reported by...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=966</link>
			<pubDate>Thu, 1 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Expert: Customer engagement the future of CRM]]></title>
			<description><![CDATA[Customer engagement - a strategy for inviting customers to get involved with a company's products, service and marketing - is the future of customer relationship management (CRM), according to the...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=965</link>
			<pubDate>Thu, 1 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Customer research a 'powerful tool' for websites]]></title>
			<description><![CDATA[Companies should listen to their customers in order to avoid wrong assumptions and missed opportunities, according to the producer of the eMetrics Summit Jim Sterne. In an article for...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=964</link>
			<pubDate>Thu, 1 May 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Report: Governments urged to improve customer experience]]></title>
			<description><![CDATA[Citizens accessing public services do not get as good a customer experience as they would wish and governments are urged to improve their offering, according to a report by Deloitte published on...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=963</link>
			<pubDate>Wed, 30 Apr 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Targeted web advertizing could be a good thing, expert says]]></title>
			<description><![CDATA[A targeted advertisement service which monitors browsing habits and provides relevant adverts to the internet user could be "quite a good thing for the web and for advertizing in general" if it is...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=962</link>
			<pubDate>Wed, 30 Apr 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Analyst: Unlocking trust is the message for a fulfilling customer experience]]></title>
			<description><![CDATA[Trust is the key to a mutually beneficial dialogue between customers and companies, according to an independent consultant quoted by destinationCRM.com. Joe Healy was speaking at Unica's 2008...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=961</link>
			<pubDate>Wed, 30 Apr 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Choosing the right VoIP provider is "essential"]]></title>
			<description><![CDATA[Businesses have been advised that it is vital that they choose the appropriate VoIP provider for their firm. ZDNet.co.uk highlights the benefits of using VoIP in business, including convenient and...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=960</link>
			<pubDate>Tue, 29 Apr 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA["New ways" of measuring email marketing performance]]></title>
			<description><![CDATA[Firms using email marketing have been advised to look beyond the brute measurement of clicks and opens to analyze the performance of their email strategy. Companies should focus on customer behavior,...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=959</link>
			<pubDate>Tue, 29 Apr 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Analyst: CRM for businesses is critical and not a fad]]></title>
			<description><![CDATA[A business analyst has advised companies that customer relationship management (CRM) is not a fashionable trend but instead something that is vital for all firms. Adam Sarnrer, principal research...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=958</link>
			<pubDate>Tue, 29 Apr 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[CRM benefits are "numerous"]]></title>
			<description><![CDATA[The benefits of customer relationship management (CRM) are many, it has been claimed, with benefits realized for many years when a system is properly implemented. Qscend Technologies reports that...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=957</link>
			<pubDate>Tue, 29 Apr 2008 08:00:01 GMT</pubDate>
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			<title><![CDATA[Email marketing not up to the desired level yet, research reveals]]></title>
			<description><![CDATA[Some 60 per cent of marketers in the UK operate at "basic" or "intermediate" email marketing levels, according to an online interactive assessment of over 700 marketers, agencies and marketing...]]></description>
			<link>http://www.talisma.com/tal_news/industry_news_details.aspx?ID=956</link>
			<pubDate>Tue, 29 Apr 2008 08:00:01 GMT</pubDate>
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