Talisma Campaign Benefits

Reach the right audience:
Segment, profile, and test list data using graphical tools and query functions.

Give customers a choice:
Send customers the information they need, such as fraud alerts, product notices, promotions, and status updates, using the communication channel they prefer.

Effectively manage communications:
Create, view, and edit customer communication via an easy-to-use tool to build single and multi-step communications. Initiate communications based on events, such as an interaction or a transaction.

Meet compliance requirements:
Automatically notify customers of compliance-related issues (recalls) and maintain a notification audit trail.

Ensure quality standards:
Maintain corporate, quality, and brand standards, and ensure information accuracy for every outbound email.

Monitor offers and promotions to measure success:
Get metrics and status via dashboard for both active and inactive communications. View store, or email reports through Excel, HTML, or Crystal Reports.