Online banking adoption will grow by 55% in the next 4 years; 72 million households will bank online by 2011
- Forrester Research
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Key Benefits:
- Increase conversion rates in the online application process
- Provide agents and branch employees with a complete view of customer interactions through all channels
- Increase profit margin by understanding customer interest in additional products and services
- Lower costs by providing automated and self-service options on the Web
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