5 ways to attain Customer Loyalty via leading Social Platforms

Customer Loyalty is a term used to describe the preference of a customer for a brand. It is an act either driven by emotion, intellect, or choice to do repeat business with a particular brand over its competitors. The backing of a loyal customer base is important for the survival of any business in this cut-throat world.

Social Media is a highly valuable tool that is being utilized by marketers as well as entrepreneurs to form stronger relationships with their customers or users. Leading social platforms, like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, and more have made it convenient for brands to connect with their audience to enhance brand awareness and gain loyal customers. In today’s segment, Talisma Corporation will talk about 5 ways brands can acquire Customer Loyalty or loyal customers using social media platforms. But before discussing those 5 ways, we would like to present some facts about Customer Loyalty

Why does Customer Loyalty matter?

  • As per Pareto Principle, 80% of your profits come from the existing 20% of customers. (Forbes)
  • 69% of US consumers believe that customer service is one of the important parameters for determining their loyalty to a brand. (Microsoft)
  • 93% of customers will most likely come back to a respective brand for another purchase if their previous experience was excellent. (Source: Hubspot)
  • 13% of unsatisfied customers will tell 15 or more people about their poor customer experience. (Beyond Philosophy)
  • 92% of customers stay loyal to a brand if they receive value for money. (Source: Business Wire)

Now, let’s take a look at 5 efficient ways to improve Customer Loyalty via leading social platforms.

Engage and Engross

Engaging with your audience is the first step towards achieving their loyalty. Regular usage of social media can ensure higher Customer Engagement so it’s vital for thriving businesses to come up with appropriate engagement plans to establish robust customer relations. Share quality, interesting and interactive content on your social handles to enhance your brand personality.

Give Lightning-Fast Responses

According to HubSpot’s report, 82% of customers rate an immediate response (less than 30 minutes) extremely vital when they have marketing or sales questions with the percentage rising to 90% for the ones with support questions.

Humanize your Brand

Your customers are after all human beings and not bots. Remember, Customer Loyalty is an emotional or behavioural connection with a particular brand. That’s why if you desire to win customer loyalty then you must humanize your brand. How can you do that? A few ways would be by concentrating on educational content instead of promotional ones, sharing true brand values, storytelling and going behind the scenes.

Offer Loyalty Programs

When it comes to gaining the allegiance of the customers, Loyalty Programs work like a charm. The report published by AP News says that 61% of consumers are of the notion that surprise gifts and offers are the most engaging way a brand can interact with them. Let your social media accounts reveal rewards, discounts, and other incentives that are being offered by your business at present. This way your target audience will be in the loop and more likely to repurchase from your brand.

Make the most of Talisma Social Media Tool Kit

Having a full-fledged social media tool kit will enhance the way you interact with your social audience. Talisma’s Social Media Tool Kit is the ultimate solution that will enable higher customer engagement with seamless automation and worthy features, like Social Commerce, Social Collaboration, and Social Measurement. To get more information about Talisma Social Media Tool Kit, visit www.talisma.com/products/social-management/ now.

Let your business achieve ceaseless development with the power of marketing automation. Connect with Talisma’s technical team to get the ultimate growth roadmap.

2022-03-04T02:31:29+05:30February 8th, 2022|

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