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So far techsprout_talisma has created 23 blog entries.

Talisma’s APAC and EMEA MD on future of CRM and customer experience

ETCIO, November 16, 2015. Raj Mruthyunjayappa, Managing Director, EMEA and APAC for Talisma Corporation shares his views on the future of CRM, importance of customer experience and how service providers need to align with each other to make their solutions relevant. [...]

Talisma’s APAC and EMEA MD on future of CRM and customer experience2019-11-11T06:40:52-05:00

Transitioning From CRM to CEM: A Road Map

Executive Summary Somewhere out there your customer is right now realizing an experience with your brand. This realization will turn into an opinion soon enough and if you have done your homework, you will be able to lock in [...]

Transitioning From CRM to CEM: A Road Map2019-11-11T06:42:23-05:00

Customer Service

Introduction By nature, customers are not loyal and when you factor in complexities attached with a ‘buy’ decision, the magnitude of the challenge that is customer retention becomes clearer. The only way to promote customer affinity that can lead [...]

Customer Service2018-03-28T13:29:08-05:00

Rise of the new age customer

Introduction “Financial services customers are fed up” reads a Forbes headline – a telling commentary on the state of affairs in an industry that touches the lives of almost 2/3rds of humanity. To make matters worse, a new age [...]

Rise of the new age customer2018-11-15T10:56:29-05:00

CRM has become a key KRA for executives, Dec 8, 2015 - Sonal Desai - Traditionally, CRM systems have helped companies understand customers. They have also helped unify customer information and offer an overarching view. Typically, CRM is aligned with the company’s objectives and not necessarily to customer [...]

CRM has become a key KRA for executives2019-11-11T06:01:33-05:00