To keep the customers flowing in, your marketing strategy should be on point! The easiest way by which you can optimise your marketing strategy is by leveraging CRM. There are multiple CRM strategies in marketing. CRM and marketing strategy should [...]
In recent times, there has been an upward trend in the adoption of RPA. What is RPA? RPA or robotic process automation is nothing but a kind of technology that has the ability to mimic human behavior. Industries like education, [...]
The age of social media is here. It wouldn't be too much of a stretch to say that the long-term success of your business is dependent to a large extent on your social media presence. In 2019, an estimated 2.95 [...]
Irrespective of industry, customers are key to business success. Every company needs to maintain a healthy and robust relationship with its new and existing customers. While startups and small companies can manually maintain one-to-one relationships with their customers, it is [...]
Computer telephony integration software is one of the most helpful technologies for ensuring seamless customer service via the telephonic medium. This software can help in optimizing the customer experience to drive growth. Talisma’s CTI software can help you in [...]
New-age technologies are gradually heralding the digital transformation of businesses, irrespective of industry or vertical. According to an estimate by IDC, 40% of all technology spending will go towards digital transformation, with enterprises spending in excess of $2 trillion in [...]
Business growth and transformation are directly dependent upon a wide range of factors. Superior customer service. cost optimization, personalized offerings, time management, employee efficiency, and several other criteria affect the customer's decision to choose a particular company over competitors. Businesses [...]
We are living in unprecedented times. There is a wide-scale crisis in the economy. Established businesses have been forced to discontinue their operations. Companies have had to lay off hundreds of people to save expenses and ensure business continuity. Very [...]
The use of chatbot technology is not a new concept in the business world. Small, medium and large organizations have adopted the use of this technology to increase sales and provide an improved experience to their customers. In competitive industries, [...]
Customers today require prompt service. They are unwilling to wait for grievance and query resolution. A live chat solution can help companies respond to queries immediately, thereby ensuring customer delight. Talisma's live chat solution can be leveraged for [...]
