The Covid 19 pandemic has left a grievous impact on various industries. However, one of the sectors to get the maximum blow is tourism & hospitality. Due to travel restrictions worldwide, the business has decreased by 78% in 2020 alone, [...]
Email is a part of our daily life. No matter what business you own or what industry you are in, receiving emails, sending ones have become a daily routine. According to an article by QuickSprout, it is said that email [...]
For a business, any business, irrespective of size and revenue, lead generation is imperative for business continuity. Companies adopt multiple strategies to generate high-quality leads and maintain a robust pipeline full of hot leads. However, generating leads isn't enough to [...]
Whatsapp for Business is a tool that is transforming business operations and functionalities. With WhatsApp marketing, businesses can reach customers exactly where they are present. Whether you are a B2B or B2C company, chances are high that your customers will [...]
Robotics has transformed the world, automating mundane, human functions and making both backend and front-end processes more rapid and efficient. Industries like banking, healthcare etc are incorporating RPA into their functions. Robotic process automation provides benefits that can reduce costs, [...]
Business success requires time management and time management depends to a great extent on email management. To boost your productivity, you need to leverage email as a marketing tool. At the same time, investing too much time on emails can [...]
Customer relationship management or CRM is a tool that is most effective in ensuring a superior customer experience across all touchpoints of the customer journey. How is CRM helpful? Businesses that can strategically use CRM notice a significant rise in [...]
Social media is one of the most effective tools available to marketers. Harnessing the power of social can enable business owners to reach the zeniths of success. Not only does social media have unlimited reach, but it is also cost-effective. [...]
Business sustainability is the need of the hour. An unstable economy can be difficult for any company. Especially during the current unprecedented times, companies are unable to cope with the changing circumstances. The exit-rate of customers is at an all-time [...]
Every marketer knows the importance of measuring and analysing marketing activities. The use of KPIs can help in assessing the performance of marketing campaigns. This includes the measurement of customer experience. If you want to provide the best customer service [...]
