The marketplace is rapidly evolving, and competition has got a significant new dimension besides product, price, promotion, and placement – customer experience. As markets have become largely homogeneous in terms of offerings, what has really started to set brands apart [...]
How customers interact with a brand is ever-changing. However, the fundamentals of customer engagement remain the same – reaching out to the right audience with the right message. Easier said than done, brands are always on the lookout for trends [...]
Communication over numerous platforms invites inconsistencies in customer experience. An omnichannel communication platform integrates all communication channels and delivers a consistent customer experience across all platforms, with absolute context. Talisma’s Omnichannel Communication solution integrates every communication line of a [...]
Technology has made an impact across industries with new-age customer engagement and business process solutions. Pertaining to this, digital transformation is the need of the hour for companies to stay relevant and competitive in the market. The digitization of core [...]
With the ever-increasing market competition, the need for a seamless and automated platform to enhance customer service and communication is higher than ever before. This is what has skyrocketed the demand for CRM software. To adopt a CRM strategy that [...]
CRM for banking is increasingly becoming a widely adopted practice in the banking sector, primarily due to the invaluable insights into customer behavior and data, that is achieved through the best CRM software for banks. A proper bank CRM software [...]
A good customer service is an essential requisite to deliver satisfactory customer experience. However, customer service is a vital direct interaction channel between a customer and a brand, and managing it seamlessly is easier said than done. Consequently, challenges do [...]
Investing in CRM has largely become a common occurrence in the manufacturing industry. The current investment trends on several manufacturing CRM software in the industry is impressively high as compared to a few years earlier. This is because CRM software [...]
As most businesses would understand, customers value their time and effort. Therefore, quick and easy touchpoints lead to sales more often. To achieve this, businesses are now implementing a live chat with a co-browsing solution in their Customer Experience (CX) [...]
After a challenging 2020, businesses and operators are still recovering from the losses they had to bear this year. However, 84% of companies that work to improve their customer experience report an increase in their revenue. To keep up with [...]
