Insights

How can a live chat solution boost your business?

  Customers today require prompt service. They are unwilling to wait for grievance and query resolution. A live chat solution can help companies respond to queries immediately, thereby ensuring customer delight.     Talisma's live chat solution can be leveraged [...]

How can a live chat solution boost your business?2020-05-31T09:05:24-05:00

Why is instant messaging software important for your business?

Time is money. Businesses today know the importance of working in a time-bound manner, to ensure higher profitability and cost-saving. As a result, companies are increasingly preferring to work with instant messaging software that can help them save huge communication [...]

Why is instant messaging software important for your business?2020-05-23T11:48:37-05:00

Succeeding with customer experience management

The biggest fear amongst organizations is the loss of customers. Corporates develop competitive strategies, offer exclusive discounts and employ industry experts to ensure that they can retain their customers. However, the only way to be sure that customers will not [...]

Succeeding with customer experience management2020-05-12T06:14:15-05:00

How to nurture customer relationships through email marketing?

Converting prospects into paying customers isn't a short-term process. The customer must be nurtured, right from the beginning of the conversion funnel and throughout the end-to-end customer journey. What is customer nurturing? Customer nurturing ensures that marketers can build long-term [...]

How to nurture customer relationships through email marketing?2020-03-28T09:04:37-05:00

How to use social media to market your business?

As per studies by Emarketer, 90.4% of millennials, 77.5% of Generation X and 48.2% of Baby Boomers are active social media users. This indicates the wide reach of social media marketing. Here the question arises, why is a social media [...]

How to use social media to market your business?2020-05-17T09:24:05-05:00

4 Tips to Improve Your Customer Acquisition Strategy!

4 Tips to Improve Your Customer Acquisition Strategy! The success and profitability of a business organization is directly connected to their customer acquisition strategy. Customer acquisition, as the name suggests, refers to techniques employed by a corporate to acquire new [...]

4 Tips to Improve Your Customer Acquisition Strategy!2020-01-21T08:31:54-05:00

6 features that guarantee the success of prospect management

Prospect management is the first and one of the most important stages of the digital customer journey. Effective prospect management ensures that maximum leads reach the end of the sales funnel. Ideally, a good prospect management system should build awareness [...]

6 features that guarantee the success of prospect management2020-03-12T02:55:40-05:00

What is customer journey and how can you personalize it to generate superior results?

Customer journey refers to the total of interactions that your customers have with you throughout their lifetime, across multiple channels. It encompasses the experiences your customers have at various points of contact with your organization. By understanding the end-to-end customer [...]

What is customer journey and how can you personalize it to generate superior results?2020-05-31T08:51:41-05:00