News & Press

Adopting the OmniChannel Framework – Need of the hour in the industry

Contributed By Raj Mruthyunjayappa, Managing Director, Talisma Corporation Businesses today do interact and provide services to customers across channels in the industry. But what matters is the depth and width of services rendered with consistency and swift revert. Digital [...]

Adopting the OmniChannel Framework – Need of the hour in the industry 2018-01-09T10:03:47+00:00

“We have Always Focused Heavily on Growing our Market Leadership in the Enterprise CRM”: Talisma

Talisma Corporation, a wholly owned subsidiary of Boca Raton- based Campus Management Corp, is the provider of digital customer engagement platform for a wide range of industries. Talisma offers comprehensive solutions primed towards acquisition, servicing and retention of customers. [...]

“We have Always Focused Heavily on Growing our Market Leadership in the Enterprise CRM”: Talisma 2018-01-09T10:01:57+00:00

Talisma Unveils Launch Box – An Integrated Launch Management & Analytics Platform

Talisma Corporation, unveiled Launch Box; an integrated launch management and analytics platform. Talisma Launch Box effectively engages prospects and customers across all traditional, digital and social channels, improves lead nurturing and management process substantially and provides decision makers [...]

Talisma Unveils Launch Box – An Integrated Launch Management & Analytics Platform 2017-12-29T07:13:21+00:00

Talisma unveils Partner Programme

NEW DELHI: Talisma Corporation has announced the launch of its partner programme for system integrators and consulting organisations. The partner programme would help mid to large SIs and consulting organisations enhance their capabilities to deliver a more effective and faster [...]

Talisma unveils Partner Programme 2017-12-08T18:09:52+00:00

Talisma’s APAC and EMEA MD on future of CRM and customer experience

ETCIO, November 16, 2015. Raj Mruthyunjayappa, Managing Director, EMEA and APAC for Talisma Corporation shares his views on the future of CRM, importance of customer experience and how service providers need to align with each other to make their solutions relevant. [...]

Talisma’s APAC and EMEA MD on future of CRM and customer experience 2017-12-08T18:05:08+00:00

CRM has become a key KRA for executives

CIOL.com, Dec 8, 2015 - Sonal Desai - Traditionally, CRM systems have helped companies understand customers. They have also helped unify customer information and offer an overarching view. Typically, CRM is aligned with the company’s objectives and not necessarily to customer [...]

CRM has become a key KRA for executives 2017-12-01T07:19:18+00:00

Creating better cross-channel experiences

What just-out-of-business-school entrepreneurs must keep in mind The Finacial Express, May 9, 2015 - Raj Mruthyunjayappa - Good customer experience is, more often than not, about a broad set of values that incorporate elements from marketing and on-boarding to an ongoing [...]

Creating better cross-channel experiences 2017-12-01T07:17:17+00:00

Relevance of CRM in online retail

ETRetail.com, Feb 25, 2015 - Raj Mruthyunjayappa - The Indian retail landscape is changing rapidly and moving towards greater customer centricity. With the increasing reliance on an omni-channel approach to driving sales, the emphasis on seamless and engaging customer experience is [...]

Relevance of CRM in online retail 2018-01-03T13:32:41+00:00

Trends that will share Customer Experience in 2016

ETCIO.com, Jan 29, 2016 - Raj Mruthyunjayappa - 2015 was a year where we saw businesses giving themselves the strongest competitive edge by giving a voice to the customer. Companies began to understand that in addition to finding and solving problems, [...]

Trends that will share Customer Experience in 2016 2017-12-01T07:15:24+00:00

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