News & Press

“We have Always Focused Heavily on Growing our Market Leadership in the Enterprise CRM”: Talisma

Talisma Corporation is a wholly owned subsidiary of Boca Raton- based Campus Management Corp. It provides digital customer engagement platform for a wide range of industries. Talisma offers comprehensive solutions primed towards acquisition, servicing, and retention of customers. It [...]

“We have Always Focused Heavily on Growing our Market Leadership in the Enterprise CRM”: Talisma2020-04-05T12:17:00-05:00

Talisma Unveils Launch Box – An Integrated Launch Management & Analytics Platform

Talisma Corporation unveiled Launch Box, an integrated launch management and analytics platform. Launch Box engages prospects and customers across all traditional, digital and social channels. It improves lead nurturing and management process substantially. It provides decision-makers with actionable [...]

Talisma Unveils Launch Box – An Integrated Launch Management & Analytics Platform2019-11-11T06:38:19-05:00

Talisma’s APAC and EMEA MD on future of CRM and customer experience

ETCIO, November 16, 2015. Raj Mruthyunjayappa, Managing Director, EMEA and APAC for Talisma Corporation shares his views on the future of CRM, importance of customer experience and how service providers need to align with each other to make their solutions relevant. [...]

Talisma’s APAC and EMEA MD on future of CRM and customer experience2019-11-11T06:40:52-05:00

CRM has become a key KRA for executives

CIOL.com, Dec 8, 2015 - Sonal Desai - Traditionally, CRM systems have helped companies understand customers. They have also helped unify customer information and offer an overarching view. Typically, CRM is aligned with the company’s objectives and not necessarily to customer [...]

CRM has become a key KRA for executives2019-11-11T06:01:33-05:00

Creating better cross-channel experiences

What just-out-of-business-school entrepreneurs must keep in mind The Financial Express, May 9, 2015 - Raj Mruthyunjayappa Good customer experience is, more often than not, about a broad set of values that incorporate elements from marketing, on-boarding to an ongoing after-sales [...]

Creating better cross-channel experiences2020-03-28T09:19:20-05:00