omnichannel customer engagement

How can marketing agencies benefit from sentiment analysis?

In the age of analytics, artificial intelligence and marketing automation, companies need to constantly evolve to stay in touch with customer needs and pain points. To stay on top, marketers must first understand what customers 'feel' about the products and [...]

How can marketing agencies benefit from sentiment analysis?2020-03-18T01:09:21-05:00

6 features that guarantee the success of prospect management

Prospect management is the first and one of the most important stages of the digital customer journey. Effective prospect management ensures that maximum leads reach the end of the sales funnel. Ideally, a good prospect management system should build awareness [...]

6 features that guarantee the success of prospect management2020-03-12T02:55:40-05:00