Experiential Banking

Experiential Banking

Helping Your Bank Offer a Unique Customer Experience

Experiential Banking2018-03-23T07:22:51+00:00

Talisma has been helping banks adopt DCEP for over a decade now. Our DCEP approach is based on strong domain expertise in banking, strategic business consulting services, best-of breed solutions designed to optimize and deliver superior core functionality and domain specific implementation resources well attuned to your project specifics. We offer banks everything they need to power their DCEP initiatives under one roof. Talisma can help your bank achieve a sustainable balance between its market share, margins and DCEP imperatives. We can help your bank implement an enterprise-wide DCEP strategy spanning the entire customer life-cycle.

Customer Acquisition

Create a competitive advantage delivered by people trusted and empowered to make the right decisions to take care of the customer. Articulate this strategy with value added marketing programs covering customer benefits across touchpoints. The value translation should be convincing enough to skew prospects toward your bank. In other words a sound engagement strategy covering lead management, lifetime relationship value estimation with campaign management while lowering the customer acquisition costs.

Customer Acquisition

Create a competitive advantage delivered by people trusted and empowered to make the right decisions to take care of the customer. Articulate this strategy with value added marketing programs covering customer benefits across touchpoints. The value translation should be convincing enough to skew prospects toward your bank. In other words a sound engagement strategy covering lead management, lifetime relationship value estimation with campaign management while lowering the customer acquisition costs.

Customer Retention

Convey value and trust with every experience in a personalized manner. Your service and brand proposition should have grown strong by this time to help retain the customer. While identifying your most profitable customers, you also need to rollout loyalty building programs that intensify the engagement and creates brand advocates.

Customer Servicing

Set and meet the right expectations and be consistent in approach and action. Develop a servicing model that takes into account processes, channels, customer service expectations and customer behaviour. Train employees to look at transactions as opportunities to deliver personalized experiences and make sure you are able to listen to your customers across channels. You should also be able to understand and analyse the width and depth of each transaction and the loyalty quotient associated with it.

Customer Servicing

Set and meet the right expectations and be consistent in approach and action. Develop a servicing model that takes into account processes, channels, customer service expectations and customer behaviour. Train employees to look at transactions as opportunities to deliver personalized experiences and make sure you are able to listen to your customers across channels. You should also be able to understand and analyse the width and depth of each transaction and the loyalty quotient associated with it.

Customer Upsizing

Translate experiences into strong relationships that deliver cross sell, advocacy, and profit.

Success Stories

CITIBANK

A solution that is flexible and customizable while being easy.

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INDUSIND BANK

Mobile CRM to improve customer view for Relationship Managers.

READ MORE

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