Insights-old

The Mobile Customer Journey

2020-03-20T12:20:05-05:00

Today's customers are always on their smartphones. In order to understand what customers want and provide them with a superior customer experience, marketers must optimize their offerings to be mobile-friendly. However, this is one area where many brands fail. Most [...]

The Mobile Customer Journey2020-03-20T12:20:05-05:00

How can marketing agencies benefit from sentiment analysis?

2020-03-18T01:09:21-05:00

In the age of analytics, artificial intelligence and marketing automation, companies need to constantly evolve to stay in touch with customer needs and pain points. To stay on top, marketers must first understand what customers 'feel' about the products and [...]

How can marketing agencies benefit from sentiment analysis?2020-03-18T01:09:21-05:00

Optimizing the customer experience to drive growth

2020-03-11T00:56:02-05:00

Rising competition has resulted in customers demanding improved services and increased value. Companies that fail to keep their customers happy fail at customer retention and customer loyalty. Corporates are increasingly focusing on customer experience to keep their customers happy and [...]

Optimizing the customer experience to drive growth2020-03-11T00:56:02-05:00

Adopting an RPA framework in the banking industry

2020-02-28T01:50:52-05:00

In recent years, robotic process automation has gained a lot of popularity amongst corporates. What is robotic process automation? Robotic process automation or RPA can be defined as a technology with the help of which computer systems and robots can [...]

Adopting an RPA framework in the banking industry2020-02-28T01:50:52-05:00

Digital transformation with CRM

2020-02-28T08:28:07-05:00

With rising competition and the introduction of disruptive technologies, companies need to focus on driving an enterprise-wide digital transformation. Rapid digitization requires consistent usage of CRM and other emerging new-age technologies. Companies need to work towards focusing their functions around [...]

Digital transformation with CRM2020-02-28T08:28:07-05:00

Succeeding with customer experience management

2020-03-04T02:34:57-05:00

The biggest fear amongst organizations is the loss of customers. Corporates develop competitive strategies, offer exclusive discounts and employ industry experts to ensure that they can retain their customers. However, the only way to be sure that customers will not [...]

Succeeding with customer experience management2020-03-04T02:34:57-05:00

How to nurture customer relationships through email marketing?

2020-03-28T09:04:37-05:00

Converting prospects into paying customers isn't a short-term process. The customer must be nurtured, right from the beginning of the conversion funnel and throughout the end-to-end customer journey. What is customer nurturing? Customer nurturing ensures that marketers can build long-term [...]

How to nurture customer relationships through email marketing?2020-03-28T09:04:37-05:00

How to use social media to market your business?

2020-03-20T12:30:50-05:00

As per studies by Emarketer, 90.4% of millennials, 77.5% of Generation X and 48.2% of Baby Boomers are active social media users. This indicates the wide reach of social media marketing. Here the question arises, why is a social media [...]

How to use social media to market your business?2020-03-20T12:30:50-05:00

4 Tips to Improve Your Customer Acquisition Strategy!

2020-01-21T08:31:54-05:00

4 Tips to Improve Your Customer Acquisition Strategy! The success and profitability of a business organization is directly connected to their customer acquisition strategy. Customer acquisition, as the name suggests, refers to techniques employed by a corporate to acquire new [...]

4 Tips to Improve Your Customer Acquisition Strategy!2020-01-21T08:31:54-05:00