Insights

The marketplace is rapidly evolving, and competition has got a …

How customers interact with a brand is ever-changing. However, the …

Communication over numerous platforms invites inconsistencies in customer experience. An …

Technology has made an impact across industries with new-age customer …

With the ever-increasing market competition, the need for a seamless …

CRM for banking is increasingly becoming a widely adopted practice …

A good customer service is an essential requisite to deliver …

Investing in CRM has largely become a common occurrence in …

As most businesses would understand, customers value their time and …

 After a challenging 2020, businesses and operators are still recovering …

WhatsApp Business has gradually emerged as the preferred channel for …

Online video marketing has been a game-changing promotional strategy for …

With the initiation of advanced technology, brands are continually looking …

Digital transformation is gradually becoming imperative to all businesses, irrespective …

The Covid 19 pandemic has left a grievous impact on …

Email is a part of our daily life. No matter …

For a business, any business, irrespective of size and revenue, …

Whatsapp for Business is a tool that is transforming business …

Robotics has transformed the world, automating mundane, human functions and …

Business success requires time management and time management depends to …

Customer relationship management or CRM is a tool that is …

Social media is one of the most effective tools available …

Business sustainability is the need of the hour. An unstable …

Every marketer knows the importance of measuring and analysing marketing …

In our previous blog, we spoke about Talisma's Digital Customer …

Businesses are rapidly changing their marketing strategies to keep up …

In the era of mobile devices and smartphones, marketers need …

One of the core components of an effective marketing strategy …

To keep the customers flowing in, your marketing strategy should …

In recent times, there has been an upward trend in …

The age of social media is here. It wouldn't be …

Irrespective of industry, customers are key to business success. Every …

Computer telephony integration software is one of the most helpful …

New-age technologies are gradually heralding the digital transformation of businesses, …

Business growth and transformation are directly dependent upon a wide …

We are living in unprecedented times. There is a wide-scale …

The use of chatbot technology is not a new concept …

Customers today require prompt service. They are unwilling to wait …

The world is changing, resulting in the need for new …

The retail industry is expected to reach USD 31,880.8 billion …

Email marketing has become one of the most popular marketing …

Time is money. Businesses today know the importance of working …

Driving sales effectiveness is a crucial requirement for every organization. …

In our previous insights article, we covered the importance of …

Today's customers are always on their smartphones. In order to …

In the age of analytics, artificial intelligence and marketing automation, …

Rising competition has resulted in customers demanding improved services and …

In recent years, robotic process automation has gained a lot …

With rising competition and the introduction of disruptive technologies, companies …

The biggest fear amongst organizations is the loss of customers. …

Converting prospects into paying customers isn't a short-term process. The …

As per studies by Emarketer, 90.4% of millennials, 77.5% of …

The success and profitability of a business organization is directly …

Customer journey refers to the total of interactions that your …

Talisma Customer Engagement Platform How do you tie in a digital …

NEW DELHI: Talisma Corporation has announced the launch of its …

ETCIO, November 16, 2015. Raj Mruthyunjayappa, Managing Director, EMEA and APAC for …

CIOL.com, Dec 8, 2015 - Sonal Desai - Traditionally, CRM systems …

What just-out-of-business-school entrepreneurs must keep in mind The Financial Express, May …

 ETRetail.com, Feb 25, 2015 - Raj Mruthyunjayappa - The Indian …

ETCIO.com, Jan 29, 2016 - Raj Mruthyunjayappa 2015 was a year …