Social media is one of the most effective tools available to marketers. Harnessing the power of social can enable business owners to reach the zeniths of success. Not only does social media have unlimited reach, but it is also cost-effective. However, a common factor which serves to be problematic for almost all social media managers is proper social media time management. Especially in the cases of startups and small businesses, professionals often find it tough to multitask between their ongoing projects, sales meetings, phone calls and managing the social media accounts. Most business professionals feel that they lack the time to adequately use social media for lead generation, sales and customer engagement. This impacts the consistency with which they post on their social channels.
When it comes to social media, it is all about consistency! To optimally use social media, you need to post every day. However, in practicality, this is not always possible. Social media marketing often takes a back seat when faced with more seemingly crucial activities like sales, lead generation, email marketing, customer acquisition, etc. The thing that most marketers fail to understand is that you need to market to your customers on the platform where they are most active. Social media is where your customers are!
By remaining active on the major social media platforms, your customers remember you, especially when they are planning to purchase something or require some help. With busy schedules, this might seem like a herculean task! Hence, it is important that you create a social media strategy. Such a strategy can help you manage your time, thereby enabling you to post more regularly and use social media more consistently.
Here are some tips that can help you with social media time management:
The first thing that you need to keep in mind is the social media platform. It is a massive waste of time and energy posting ALL the social media channels. You need to select the one/(s) that are best suited to your business. In other words, you need to find a platform where your customers are present. For example, if you are a B2B company targeting business professionals, it would make sense for you to focus your social media activities on LinkedIn. You need to find your customers. Once you find them, target your social media activities on the relevant platform. This will help you save an ample amount of time and energy.
The second factor that you must consider for optimal social media time management is the range and variety of marketing activities that are being executed on various platforms, as well as the time you are spending on each activity. If you are investing an undue amount of time tweeting, you will lack adequate time to properly use other social media platforms like Facebook. While creating a social media strategy, it is advisable that you also note down the amount of time that you will devote to each social media activity. By religiously following these preset timelines, you can strategize between your high-priority and low-priority social campaigns.
Social media marketing isn’t as complex as it seems! When it comes to time management, you can depend upon automation to solve your dilemma. Social management tools help you to manage your social media activities. This includes posting on multiple channels at different times, engaging with customers, responding to negative comments promptly, tracking brand mentions online, and more. Such tools can be of immense help in saving time. By using a social media management tool, you can automate all the repetitive activities while you focus on strategizing and tracking the performance of your campaigns.
Whether you are a business owner, a marketer, or a sales executive, keeping and maintaining an updated calendar would be crucial for your daily functioning. Similarly, if you are a social media manager, it is important that you create a social media calendar. Trust us when we say that investing even an hour every quarter in planning an editorial calendar can save you vast amounts of time in the future! Brainstorm on important and trending topics and incorporate the same into your social media calendar. Don’t forget to mention the platforms where you will be posting as well as the frequency of posting. Maintaining an updated editorial social calendar is a foolproof technique to manage your time.
Finally, effective social media time management all boils down to ideating a targeted strategy. Quite often, social media executives tend to research effective social media activities and haphazardly implement everything that they can find online. What you need to keep in mind is that you are marketing for a particular target market. As such, you need to personalize and optimize your social media strategy in such a way that it is relevant for your customers. Instead of executing multiple activities and campaigns, focus on one or two that you know will hit hard with your customers. This will not only help you garner positive results but also save you time.
Social media marketing is an important component of online marketing as it involves engaging with the masses in a cost-effective manner. However, just like any other marketing activity, an effective social media strategy is crucial for social media time management. Talisma’s social management tool can help you manage your time while optimally using your social platforms. Get in touch with us to know more.