Every marketer knows the importance of measuring and analysing marketing activities. The use of KPIs can help in assessing the performance of marketing campaigns. This includes the measurement of customer experience. If you want to provide the best customer service experience, you need to start talking in numbers! Customer experience metrics can be used to assess how customers perceive your brand and which are the areas where you need to improve.
A seamless customer experience is an essential part of your marketing strategy. Customer retention and satisfaction is wholly dependent on the experience that they receive. At Talisma, our holistic CRM software and customer journey solutions can help you offer a consistently superior experience. Get in touch with us to know more.